Decisions backed
by what users actually do

UX research is the systematic study of how people use a product — what they do, what they need, and where they fail — so design decisions rest on evidence instead of assumption. It spans qualitative methods (user interviews, contextual inquiry, diary studies) that explain why users behave as they do, and quantitative methods (analytics review, funnel analysis, cohort segmentation) that measure what they do at scale. For SaaS specifically, UX research connects observed behavior to product metrics like activation, retention, and feature adoption, so the findings map directly to business outcomes rather than sitting in a report.

UX research is the systematic study of how people use
a product — what they do, what they need, and where they fail
— so design decisions rest on evidence instead of assumption.
It spans qualitative methods (user interviews, contextual
inquiry, diary studies) that explain why users behave as they do,
and quantitative methods (analytics review, funnel analysis,
cohort segmentation) that measure what they do at scale.
For SaaS specifically, UX research connects observed behavior
to product metrics like activation, retention, and feature
adoption, so the findings map directly to business outcomes
rather than sitting in a report.

UX research is the systematic study of how people use a product — what they do, what they need,
and where they fail — so design decisions rest on evidence instead of assumption. It spans
qualitative methods (user interviews, contextual inquiry, diary studies) that explain why users
behave as they do, and quantitative methods (analytics review, funnel analysis, cohort
segmentation) that measure what they do at scale. For SaaS specifically, UX research connects
observed behavior to product metrics like activation, retention, and feature adoption,
so the findings map directly to business outcomes rather than sitting in a report.

UX research is the systematic study of how
people use a product — what they do,
what they need, and where they fail —
so design decisions rest on evidence instead
of assumption. It spans qualitative methods
(user interviews, contextual inquiry, diary
studies) that explain why users behave as they
do, and quantitative methods (analytics
review, funnel analysis, cohort segmentation)
that measure what they do at scale. For SaaS
specifically, UX research connects observed
behavior to product metrics like activation,
retention, and feature adoption, so the findings
map directly to business outcomes rather
than sitting in a report.

It depends on the method, because methods match questions, not the reverse.
A focused usability-testing round runs from 1–2 weeks (5–8 users per round).
Qualitative interview studies typically run from 2–3 weeks with 8–15 participants.
Quantitative analytics work runs from 1–4 weeks depending on how mature your
instrumentation is. Strategic research — competitive landscape, jobs-to-be-done,
segmentation — runs starting at 3–4 weeks. We scope the timeline to the decision
you’re trying to make, not to a fixed package.

It depends on the method, because methods match questions,
not the reverse. A focused usability-testing round runs from 1–2
weeks (5–8 users per round). Qualitative interview studies
typically run from 2–3 weeks with 8–15 participants.
Quantitative analytics work runs from 1–4 weeks depending
on how mature your instrumentation is. Strategic research —
competitive landscape, jobs-to-be-done, segmentation — runs
starting at 3–4 weeks. We scope the timeline to the decision
you’re trying to make, not to a fixed package.

It depends on the method, because methods match questions, not the reverse. A focused
usability-testing round runs from 1–2 weeks (5–8 users per round). Qualitative interview studies
typically run from 2–3 weeks with 8–15 participants. Quantitative analytics work runs from 1–4
weeks depending on how mature your instrumentation is. Strategic research — competitive
landscape, jobs-to-be-done, segmentation — runs starting at 3–4 weeks. We scope the timeline
to the decision you’re trying to make, not to a fixed package.

It depends on the method, because methods
match questions, not the reverse. A focused
usability-testing round runs from 1–2 weeks
(5–8 users per round). Qualitative interview
studies typically run from 2–3 weeks with 8–
15 participants. Quantitative analytics work
runs from 1–4 weeks depending on how
mature your instrumentation is. Strategic
research — competitive landscape, jobs-to-
be-done, segmentation — runs starting at 3–4
weeks. We scope the timeline to the decision
you’re trying to make, not to a fixed package.

A UX audit is an expert evaluation of your product against established usability heuristics — fast, and it tells you what’s likely broken. UX research observes real users — slower, and it tells you what actually happens and why. The audit asks “is this design good?”; research asks “do users use it as intended?” Audits are quicker and lighter; research is stronger evidence. Many teams start with an audit and use research to validate the highest-priority findings.

A UX audit is an expert evaluation of your product against
established usability heuristics — fast, and it tells you what’s
likely broken. UX research observes real users — slower,
and it tells you what actually happens and why. The audit asks
“is this design good?”; research asks “do users use it as
intended?” Audits are quicker and lighter; research is stronger
evidence. Many teams start with an audit and use research
to validate the highest-priority findings.

A UX audit is an expert evaluation of your product against established usability heuristics — fast,
and it tells you what’s likely broken. UX research observes real users — slower, and it tells you what
actually happens and why. The audit asks “is this design good?”; research asks “do users use it
as intended?” Audits are quicker and lighter; research is stronger evidence. Many teams start
with an audit and use research to validate the highest-priority findings.

A UX audit is an expert evaluation of your
product against established usability
heuristics — fast, and it tells you what’s likely
broken. UX research observes real users —
slower, and it tells you what actually happens
and why. The audit asks “is this design good?”;
research asks “do users use it as intended?”
Audits are quicker and lighter; research
is stronger evidence. Many teams start
with an audit and use research to validate
the highest-priority findings.